I just stumbled on this lecture last night:
http://video.google.com/videoplay?docid=-1720068211869162779
It an interesting talk on the future of television in the age of Bittorrent. His premise is that advertising can still fund the content, but the quality of the content is key. In a world where choice is infinite quality will rise to the top, and forced and obtrusive advertising will be rejected by the viewers. Viewers must feel they are being entertained or they will look for their entertainment elsewhere.
http://video.google.com/videoplay?docid=-1720068211869162779
It an interesting talk on the future of television in the age of Bittorrent. His premise is that advertising can still fund the content, but the quality of the content is key. In a world where choice is infinite quality will rise to the top, and forced and obtrusive advertising will be rejected by the viewers. Viewers must feel they are being entertained or they will look for their entertainment elsewhere.